Twenty-Five Years and a Purple Suitcase

If you drive down highway 114 in Grapevine, Texas, between Main Street and Texan Trail, you will see the big blue ARPCO letters and large bay windows from our office suite located in the warehouse district by DFW airport. But it didn’t always used to be that way.

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There was a time when ARPCO was housed in Albert Puig’s home office with a row of gray filing cabinets, a rolodex, and a single 8 line telephone with blinking light-up buttons that has been ringing with the same telephone number that it has had for 25 years.

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What is your “Little Pink Spoon?”

“How does Baskin Robbins get you into the door,” asked Lisa Ann Landry. “Do they give away a gallon of ice cream? No! But will they let you eat a gallon’s worth of ice cream in samples off of those little pink spoons that they keep in buckets on the counter? Yes! So, as a small business, what is your little pink spoon?”

What is your social media strategy? What is the niche that you are offering enticing samples of via social media?

What is your pink spoon?
 

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I Won’t Say “Verses (vs)” – Freight Brokers and Forwarders – The Amiable Definition of Both

There are no “Class of 2013” banners hanging in the hall or insecure hands tucked away in Letterman Jackets, but here I am suddenly in a high-school anyway. I hear taunting calls and adolescent gestures, so desperately alluding to adult provocations, as I realize that I have stepped into the middle of a high-school-girl-cat-fight.

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“Try and hit me, Freight Forwarders.”

The earrings are coming off, Ladies and Gents, as the true definition of freight forwarders and freight brokers is disputed.

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